Thoroughly Modern Millie

  • Thoroughly Modern Mille (Full Treatment)
  • Thoroughly Modern Millie (Simplified Mark)
  • Thoroughly Modern Millie (Brochure)

Logo for the 2012 Muny production of Thoroughly Modern Millie. A love story set in the roaring Manhattan of the 1920s, the heroine is climbing up the social ladder even as the skyscrapers are rising to new heights. The challenge with this logo was creating something that appealed to both male and female theatergoers. The heart is offset by strong architectural elements and strategic use of a neutral but attractive blue.

All 2012 Muny logos depended on strong graphic elements instead of photo-based treatments. Shown: full logo, simplified mark, and the show page from the 2012 brochure (where photos were used along the bottom as a running filmstrip of small highlights).